• ClientNissan South Africa
  • AgencyStraight Twisted
  • Year2013
  • RoleArt Director
  • SkillsPhotoshop | Indesign
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The Brief

The Kinsey Reports on car parts prices have been around since 1990. It has become the yardstick for pricing comparison for both the general public and the fleet operator and has become a regulator within the motor industry itself. In 2013, Nissan earned the following accolades:

  • 1st in City Cars division with the Nissan Micra
  • 1st in the Family Favourites category with the Nissan Tiida
  • 3rd in the Crossover division with the Nissan Qashqai.

  • Nissan requires an innovative brag ad that creates awareness of its achievements in the Kinsey Reports, with particular emphasis on the affordability of parts, repair and maintenance costs.

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