• ClientNissan South Africa
  • AgencyStraight Twisted
  • Year2013
  • RoleArt Director
  • SkillsAdobe CC | Concept
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The Brief

Nissan sponsor "Advendurance" with the Nissan TrailSeeker series. This is a series of mountain bike trails that caters for kids and adults, beginners and pro's with varying distances and routes that are guaranteed to get the adrenaline pumping. The Nissan X-Trail is an authentic SUV, with a 4x4 intelligence system and versatile space. Nissan wanted an ad to communicate the link between the Nissan X-Trail and the TrailSeeker series and the 4x4 mode within the TrailSeeker environment.

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