The Brief
Boardwalk was running a promotion at the end of every month till end of May, where R80 000 could be won in a draw. They needed to have a campaign that inform as well as entice people to participate. We developed the campaign around the idea of a month end fever where the burst of excitement is portrayed by the multi-cultural couple, stars and flying Boardwalk chips.
similar projects
Explore other projects I've worked on for Sun International.