• ClientSun International - The Boardwalk Casino
  • AgencyOgilvy & Mather - Redworks
  • Year2015
  • RoleArt Director
  • SkillsAdobe CC | Concept | Design
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The Brief

Boardwalk was running a promotion at the end of every month till end of May, where R80 000 could be won in a draw. They needed to have a campaign that inform as well as entice people to participate. We developed the campaign around the idea of a month end fever where the burst of excitement is portrayed by the multi-cultural couple, stars and flying Boardwalk chips.