The Brief

Carnival City needed a fresh and enticing way to get more players through their doors and a name for their new cash and prizes promotion. The idea of ‘Unmasking the Mystery’ creates the allure of the unknown. Using Masks to tie into the name and the whole concept of ‘mystery’ worked beautifully with Carnival City’s brand identity. We used lavish themes, with the subtle addition of purple ribbons, giving that added element of royalty and class that MVGs (Most Valued Guest) deserve.