The Brief

The Boardwalk Casino have a weekly draw on wednedays where customers can win their share of R300 000 in cash. The campaign need a direct mailer that would inform and entice the recipients to visit The Boardwalk, and enter this draw. Our concept - Dock ‘n Draw. An invitation to visit The Boardwalk, stay a while and play. The copy and art-direction approach was nautical themed and consistent with the brand and its visual positioning. It is playfull, exciting and enticing, with two sailorettes pulling you in for a great time.