The Brief

Bestmed print collateral, including Benefit Summary booklets, Pulse option guides, and Tempo wellness materials, was designed to make complex medical-scheme benefits clear and approachable. Dense information on dentistry, pathology, radiology, and optometry was structured with strong hierarchy, colour coding, and white space, while lifestyle and clinical photography kept the work warm and professional. Tempo pieces used bold type and energetic imagery to promote free health assessments and dietitian visits, maintaining consistent branding across formats while adapting tone for each piece.