The Brief

While working at ODA in Durban, I designed the packaging for RTE Snacks’ On the Go Fruit Drops range, a kids-focused line of 100% real fruit-shaped snacks. The process started with creating cheerful, character-driven illustrations of each fruit (Raspberry, Blackcurrant, Pineapple, Strawberry and Mango), giving every variant its own expressive personality and bold colour identity. I then developed the full pouch system with complementary patterned backgrounds, clear hierarchy for key claims (“100% Real Fruit Shapes”, no added sugar or preservatives), and a consistent brand layout that keeps the range cohesive yet instantly distinguishable on shelf. The result is a bright, playful packaging system that feels fun, trustworthy and perfectly pitched at both children and parents.