Enjoy a little Magic
In Winter 2024, Nestlé invited South Africans to “Enjoy a Little Magic” with a playful 30” TVC, magical inspired key visuals, and animated DOOH.
The Challenge
Re-igniting brand love during the South African winter by breaking through the grind of adulting with sweet, everyday escapes.
The Big Idea
“Enjoy a Little Magic” — a tactile, whimsical world showing how a single bite transforms ordinary moments into childlike wonder.
The Rollout
Storyboards, 30”/20” TVCs, animated digital out-of-home (DOOH), social cuts, and seasonal Christmas extensions.
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