Summer 2021 - Our Monate
Every year, Telkom’s annual summer campaign sets out to capture the spirit of South African summer. For the “Our Monate brings more to your summer” campaign, the challenge was turning brand-level seasonal excitement into a dedicated, high-converting digital destination that felt celebratory, clear, and effortless to navigate within Telkom’s broader digital ecosystem.
The Approach
Mapped end-to-end user journeys from paid media to low-friction lead capture, architecting clean decision paths and modular, mobile-first layouts that made multi-tier telco offers effortless to discover and convert.
The Outcome
A focused conversion bridge that supported 570k+ reach and 2.1M+ impressions—turning campaign traffic into 1,974 qualified leads across two key promotions through streamlined, friction-free flows.
The Scope
CX strategy, customer journey mapping, user flows, responsive wireframes, page layouts, and conversion rate optimization (CRO) tailored for mobile-first engagement.
Website Prototype
Click inside the prototype to navigate between screens.
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