Amazed Faces
Adapting Nestlé’s global NANKID® OPTIPRO® GOLD 4 campaign for South African parents, translating an international, science-led toolkit into culturally authentic, emotionally resonant everyday milestones across TV and digital.
The Challenge
Adapting a global nutritional toolkit for South Africa without losing brand equity—transforming technical, science-led product messaging into warm, relatable scenarios that genuinely reflect local parenting.
The Big Idea
“Amazed Faces” — capturing that unmistakable look of awe and pride when toddlers unlock new cognitive, physical, and emotional milestones, anchored by NANKID’s premium nutritional support.
The Rollout
Concepting culturally nuanced local scenarios, full storyboarding, shoot art direction for the 30” TVC and social video cuts, animated digital reels, and static carousels.
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